I focus on 3 primary things related to new product development and mobile solutions:
- Education
- Design
- Deployment
Education
I conduct 1 or 2 day onsite workshops covering mobile marketing, mobile technologies, current case studies and other specifics that may apply. Each of these sessions is custom tailored for the organization and is designed to facilitate the creation of an action plan for your company or team to implement. This Mobile Action Plan™, or MAP, defines the next steps your organization must take to address how "mobile" is affecting your business, both now and in the future.
Design
Based on a project or development timeline, I consult with organizations to design, research, or develop new product solutions. I use a "day rate" model as compensation for the time I am engaged. My expertise encompasses most of the 360 degree view of a new product--from building requirements to designing use cases and process flow, to creating business models. Which leads into:
Deployment
Once the design phase is being executed, I can either take on an advisory role through a monthly retainer or be specifically more "hands-on" and manage the launch process through to commercialization.
At a basic level, this is what I can do to help your organization, derived from 18 years of experience and dozens of new product development efforts. For more general information on my background, please see the "Bio" section. Or click here to drop me an email.