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Entries in Mobile (52)
Thursday
21Aug
Fierce's Top Mobile Apps 2008
Thursday, August 21, 2008 at 09:48AM And the winners are...
As found in FierceMobileContent article here: http://www.fiercemobilecontent.com/special-reports/top-apps-2008Thursday
14Aug
Apple's Kill Switch - MSNBC Video
Thursday, August 14, 2008 at 03:24PM
And...the Jobs control-freak reputation continues (though it could be an AT&T requirement...)
in Mobile
Mobile Thursday
14Aug
Interesting metrics, article on cross-media Olympics viewership
Thursday, August 14, 2008 at 09:22AM AdAge article on how NBC is measuring Olympics consumption.
Mobile numbers are interesting, but still tiny compared to TV / Online. I've experimented a bit with the mobile offering and it could have been executed better. That will certainly affect the return-visit / sustaining power of the mobile effort as the games continue.
Quotes:
"To some extent, these Olympics are staring to influence how people use new technology," said Alan Wurtzel, president-research and media development, NBC Universal. "About half of people who use mobile [to watch NBC Olympics content] are using it for the first time."
NBC's Mr. Wurtzel unveiled what the network calls a metric dubbed "TAMi," or total audience measurement index. The data capture in rudimentary fashion the numbers of people watching Olympics content on TV, online, via mobile and through video-on-demand. Results are far from perfect; some of the numbers may represent duplication of viewership.
While NBC will make TAMi information available for all of its programs, don't expect advertisers to buy and sell ad time off of it, said Mr. Wurtzel. "It gives you an insight that you normally wouldn't have about TV viewership across platforms," he said.
Thursday
24Jul
IPhone 3G Users Heated Over Network Issues | Gadget Lab from Wired.com
Thursday, July 24, 2008 at 09:25AM
I had to drop this in. If for no other reason than the picture...something inherently painful about it.
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Full article: http://blog.wired.com/gadgets/2008/07/iphone-3g-users.html
The real story is trouble with AT&T's network.
IPhone 3G Users Heated Over Network Issues | Gadget Lab from Wired.com
"People aren't done complaining about the iPhone 3G. This time, it's the 3-G network that's grinding people's gears.
Hundreds of peeved iPhone users in Apple's support forums say they're experiencing problems with the 3-G network. Some Gadget Lab readers have written in echoing similar concerns. And CNET editors say they're receiving e-mails about 3-G issues, too."--
Full article: http://blog.wired.com/gadgets/2008/07/iphone-3g-users.html
in Mobile
Mobile Monday
14Jul
The Soup iPhone 3G video spoof
Monday, July 14, 2008 at 12:20PM A wee bit of angst out there about the whole iPhone 3G-Apple-pricing-tactics-ATT-service-plan-hike thing.
in Mobile
Mobile Thursday
10Jul
Apple Allowing Free Ad-Supported Apps on App Store - mocoNews.net
Thursday, July 10, 2008 at 09:41AM From mocoNews.net
"Medialets, a company that got off the ground June 1, is providing a mechanism for developers to include ads in their app
lications and make them free to iPhone users on the App Store. Revenues are split between Medialets and the developer—Apple (NSDQ: AAPL) gets none. Developers need to drop a code into their applications for the ads to show up correctly and allow for Medialets to offer metrics and tracking info on each ad campaign's performance."
"It sounds like just the kind of thing Apple wouldn't tolerate: a company partnering with others to offer applications for free on its App Store and then monetizing their work through ads. But Medialets CEO Eric Litman says that's exactly the case and that none of the advertising revenue will go to Apple's coffers. "It's in Apple's best interest" to see developers prosper on the new distribution model, Litman said. Perhaps it doesn't hurt that the longtime online executive worked at NeXT Computer Inc., a company founded by Steve Jobs in 1985 after he left Apple Computer."
Thursday
10Jul
U.S. Takes Top Nod For Mobile Internet Usage: Report - mocoNews.net
Thursday, July 10, 2008 at 09:16AM From mocoNews.net
Contrary to popular opinion, Americans do love the mobile web and use it in spades. The U.S. takes the top nod on mobile internet penetration among subscribers in 16 countries, according to a new report by Nielsen Mobile (PDF). The firm found that 15.6 percent of U.S. wireless subscribers use the internet on their mobile devices. The U.K. follows just behind at 12.9 percent while Italy took the third spot at an 11.9 percent penetration rate. "In the 16 countries we looked at, the U.S. is tops in terms of penetration and I would say that surprises me at this point," said Nic Covey, the firm's director of insights.
Some other interesting findings:
-- The average customer pays $11 a month for mobile web, up from an average of $9.22 a year ago.
-- In May, at least 40 million wireless subscribers accessed the internet from mobile device, however that's still less than half the 95 million customers who already pay for access to the service in one form or another. Covey: "We've seen this trend for a while now … We don't see that so much from other mobile media types."
-- Top devices for accessing the mobile web in the U.S.: Motorola (NYSE: MOT) RAZR/RAZR2 (10 percent), Apple (NSDQ: AAPL) iPhone (4 percent), RIM (NSDQ: RIMM) BlackBerry 8100 series (2 percent), RIM BlackBerry 8800 series (2 percent) and Motorola Q series (2 percent).
-- Top mobile web devices in France, Germany, Italy, Spain, Sweden and U.K.: Nokia (NYSE: NOK) N95 (5 percent), Nokia N70 (4 percent), Motorola RAZR/RAZR2 (3 percent), Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) K800i (3 percent) and Nokia N73 (3 percent).
-- The U.S. mobile internet audience is almost evenly split between those over the age of 35 (48 percent) and those under the age of 35 (52 percent). Additionally, there are approximately as many teenagers using the mobile Internet as there are persons over the age of 55 (5.1 million persons age 13-17 and 4.4 million persons 55 and older).
-- The audience was still slightly more male than female--56 percent male and 44 percent female. The male bias of mobile internet use is consistent across markets and is most pronounced in Germany, where 75 percent of mobile Internet users are male. In general, Internet users in European markets skew more male than those in the U.S.
Nielsen Mobile concludes that the market has matured enough to warrant advertising dollars to follow in stride. Covey: "The adoption and the experience are improving at an impressive rate. I think marketers need to continue to be convinced to take the leap into the mobile internet."
View Original ArticleThursday
10Jul
Eight mobile LBS apps: Which for you? - All Points Blog
Thursday, July 10, 2008 at 08:36AM From All Points Blog"ChannelWeb offers up a slideshow of eight "cool" location-based apps. A few were new to me. But I think the important thing the list highlights is the fact that there's a slew of them out there and it's going to take quite a bit of energy on the part of the providers, carriers or potential users to sort out which is the right one."
Wednesday
09Jul
MMA new revision of Best Practices for mobile marketing services
Wednesday, July 9, 2008 at 12:54PM Mobile Marketing Association releases new revision of U.S. Consumer Best Practices for cross-carrier mobile marketing servicesJuly 9, 2008The Mobile Marketing Association (MMA), (www.mmaglobal.com), today released version 3.3 of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines have become the baseline set of rules for cross-carrier mobile content services that include, but aren't limited to, text messaging, multi-media messaging, shortcode programs, Interactive Voice Response (IVR) and mobile web.Mobile Marketing Association releases new revision of U.S. Consumer Best Practices for cross-carrier mobile marketing services - FierceWirelessThe guidelines are effective immediately and are available for download at
www.mmaglobal.com/bestpractices.pdf
Wednesday
09Jul
Orange aggregates social networking sites
Wednesday, July 9, 2008 at 09:22AM European mobile operator Orange announced it will aggregate leading social networking partners including Facebook, MySpace and Bebo to create a single mobile destination on its Orange World portal. The unified service--which also reins in sites like Skyrock, Pikeo, Flirtomatic, DailyMotion and Meetic--will first launch in France, with Orange's U.K., Switzerland, Spain and Portugal units slated to follow soon. According to Orange, the move heralds an effort to improve the mobile user experience by enabling single-click access to the most popular functions of each site; subscribers will be able to send and receive messages, upload photos and check status updates without browsing individual URLs or logging into separate sites. Orange added there are plans to release the social networking service as an embedded application accessible via the home screen of all Orange Signature phones.
For more on Orange's social networking effort:- read this Mobile Entertainment article
Related articles:Nokia maps out multimedia deal with OrangeOrange UK mobile music downloads surge
in Mobile
Mobile Tuesday
08Jul
ScanBuy / ScanLife new 2D code PR
Tuesday, July 8, 2008 at 10:38AM Some info coming out through TechCrunch from ScanBuy and a relatively new demo video on YouTube (below).
Evidently it is cool to have an iPhone app and "use" it in the demo video, even though I suspect the demo is staged. The Techcrunch article states that an iPhone app is "upcoming" and the demo illustrates a different user experience than the one available on significantly older devices. The Windows Mobile version, for example, automatically recognizes the code if the ScanLife app is running and kicks off whatever experience has been determined. There is no need to touch / "capture" the code on the screen.
Can't blame them for riding the iPhone hype wave, though.
Monday
30Jun
Surge of New Software for the iPhone - BizWeek
Monday, June 30, 2008 at 12:41PM Surge of New Software for the iPhoneAiming to capitalize on the new features of Apple's iPhone 3G, developers are planning an array of applications, including several for businessby Jay YarowSurge of New Software for the iPhone
MIMvista's application is just one of the 4,000 applications being developed specifically to run on the iPhone(BusinessWeek.com, 6/9/08). These are part of a wave of so-callednative applications, meaning they're designed to run directly on thephone, as opposed to being downloaded onto the phone from a Web browser. The first of these programs becomes available by mid-July, around the time the new iPhone 3G hits store shelves.
See BusinessWeek.com's slide show for a glimpse of the next generation of iPhone apps.
in Mobile
Mobile Monday
30Jun
BBC NEWS | Technology | Supermarket of the future video
Monday, June 30, 2008 at 09:51AM
Supermarket of the future
A German supermarket is encouraging customers to scan and ring up their shopping using mobile phones, and check out without the help of a cashier. It is one of the number of innovations at the new "Future Store" - as Steve Rosenberg discovered when he went along to do his weekly shopping.BBC NEWS | Technology | Supermarket of the future
Friday
27Jun
A bit of press coverage
Friday, June 27, 2008 at 01:11PM A little bit of press recently:
"Mobile phones have greater potential for collecting valuable marketing data than any other medium currently available, said Laird Garner, president of Garner Consulting LLC."
2D mobile barcodes to be launched nationwide after successful trial
Wednesday
25Jun
Friday
13Jun
Nokia Mobile Advertising Alliance
Friday, June 13, 2008 at 08:44AM This is certainly an interesting take on how to extend the breadth of a one-stop mobile campaign. However, it looks like it could be a glorified listing of partners that Nokia brought on to use their ad-serving platform.
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Nokia has announced the launch of the Nokia Advertising Alliance, which brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies onto a single platform.
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Members of the Alliance are integrated with the Nokia Media Network allowing brands to plan, execute and measure mobile advertising campaigns through a single Nokia interface. A range of companies have been initially certified as Members of the Alliance, including i-movo, Mobile Acuity, Mobiqa, and uLocate, with many additional members in testing. Leading brands from the automotive to entertainment industries have built campaigns using the Nokia Advertising Alliance.
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Full article: http://www.cellular-news.com/story/31732.php
Friday
23May
2D Code Scanning Panel - Case Western Video
Friday, May 23, 2008 at 07:16AM
In light of Case Western Reserve University's "Collaboration" conference, they captured the sessions on video and posted them on YouTube. My pontifications start at about 8.10 on this clip.
An answer to CueCat comparisons starts around 42.40.
Monday
19May
Mobile coupon-rebate test at Case Western
Monday, May 19, 2008 at 10:35AM Saving without Scissors - Test to Pave Way for Mobile Rebates & Coupons
Wednesday May 14, 10:12 am ET
Mobile Discovery and Inmar Launch Nation's First 2D Barcode Mobile Rebate
RESTON, Va.--(BUSINESS WIRE)--The nations’ leading processor of promotional transactions announced plans today to test a mobile enabled settlement process for rebates delivered via 2D barcodes. Inmar, Inc., parent company of coupon processors CMS and Carolina Services, will pair its experience in promotional and financial settlement with mobile marketing innovator Mobile Discovery to launch the nation’s first 2D code mobile rebate campaign for students, faculty and staff at Case Western Reserve University.
