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Marketing, Compendium, Mobile
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Entries in Compendium (10)
Monday
10Mar
Mobile Marketing News and Information
Monday, March 10, 2008 at 01:45PM Mobile phones are officially as American as mom, baseball and apple pie. A new study issued this week by the Pew Internet and American Life Project reports that Americans are now more reliant on their mobile phones than on their landline phones--given that respondents cited traditional phone service as the more essential technology when the research firm mounted a similar study just two years earlier, the flip-flop signifies a huge sea change in the collective consciousness of the consumer population. In fact, Pew Research reports that mobile services now top the web and television as the technology Americans would be most reluctant to give up--again, as recently as two years ago, landline service still held the top spot.
It would be nice to imagine that consumers value their mobile phones more than the Internet and television at least in part because they can surf the web and watch their favorite shows on their handsets, but the Pew Research report dashes that hope. Among the 1,704 cell phone and PDA owners surveyed in December 2007, 58 percent of consumers have sent or received text messages at some point in time (a 41 percent increase over April 2006 totals), while 31 percent do so on a daily basis--on average, 15 percent of users also snap photos with their phones every day. That's the good news. More troubling, just 8 percent of users play games every day, while another 8 percent send or receive email every day; only 7 percent access the mobile web for news, weather, sports or related information each day, and another 7 percent play music. At the very bottom of the list is mobile video: So far, only 10 percent of respondents have ever viewed video content, and just 3 percent screen clips on a daily basis.
And if you're waiting for advertising to subsidize mobile entertainment and stimulate adoption…well, maybe not. A Nielsen Mobile report also released this week says that only 10 percent of U.S. subscribers surveyed believe advertising on their mobile devices is acceptable, although 23 percent of respondents say they've been exposed to mobile advertising initiatives in the past 30 days--more than half of them even responded to the ad in some way. In all, while 32 percent of subscribers said they are agreeable to mobile advertising as long as it lowers their monthly bill, only 13 percent said they are on board if the ads improve the media and content selection currently available. Americans may love their mobile phones more than ever before, but their indifference to services beyond voice and messaging isn't nearly so quick to change. - Jason
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CellSigns Announces Updates to leading Real Estate Text Message ServicePRWeb Thu, 06 Mar 2008 0:33 AM PST
CellSigns, Inc., the leading provider of mobile tools and services for real estate, announced today an upgrade to their mobile property marketing system. With this enhanced system, CellSigns continues to lead innovation with its real estate marketing technology, powering over 1 million real estate listings with its mobile marketing platform. (PRWeb Mar 6, 2008) Read the full story at ...
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Mobile advertising recall and response rising
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While 23 percent of U.S. mobile subscribers say they've been exposed to mobile advertising initiatives in the past 30 days, 51 percent who recall ad exposure said they responded to the ad in some way, according to a new study released by consumer research firm The Nielsen Company. The bi-annual Mobile Advertising Report from Nielsen Mobile notes that the number of data users who recalled seeing mobile advertising grew sharply between the second and fourth quarters of 2007, increasing 38 percent from 42 to 58 million subscribers.
Other Nielsen findings:
· 26 percent of those who saw an ad responded at least once via SMS, the most popular response; 9 percent say they've used click-to-call to respond
· Teens ages 13 to 17 were the most likely age segment to recall seeing mobile advertising at 46 percent, compared to 29 percent of all data users
· Asian-Americans (42 percent) and African-Americans (40 percent) are more likely to recall mobile advertising than all data users
· 32 percent of data users said they are agreeable to mobile advertising if it lowers their monthly bill
· 13 percent said they are agreeable to mobile advertising if it improves the media and content currently available
· 14 percent said they are already agreeable to mobile advertising assuming it is relevant to their interests
· 23 percent expect to see more mobile advertising in the future, up from 15 percent in the first quarter of 2007"We see an increasing trend of consumers willing to trade off and receive advertising to gain more--and better--mobile content," Nielsen Mobile VP of mobile media Jeff Herrmann in a prepared statement. "Successful mobile marketers will meet the challenge offered by consumers by engaging with them in a way that adds value to the mobile user content experience."
For more on the Nielsen Mobile report:
- read this release
Related articles:
ESPN, Nielsen team for multi-platform metrics
Nielsen Wireless to study mobile content consumption
Nielsen Mobile snags Verizon Wireless
Nielsen launches cross-platform ratings
Monday
10Mar
mCommerce News and Information
Monday, March 10, 2008 at 01:36PM mCommerce News and Information
Forecast: 2.6B mobile tickets delivered by 2011
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More than 2.6 billion mobile ticket transactions totaling almost $87 billion will be delivered to 208 million mobile users by 2011, according to a new report released by market analysis firm Juniper Research. According to Juniper, mobile ticketing is primed for major growth in the next several years, with operator trials now evolving into commercial services; the report says ticket issuers like Ticketmaster, British Airways and Tickets.com are seizing on benefits including reduced cost, more effective security against fraud and an improved environmental footprint thanks to a reduction in paper. Juniper adds that mobile barcode technology will be complemented by the emergence of Near Field Communications tech, particularly within the transportation ticketing sector, and predicts NFC will start to gain traction in 2009.
For more on the Juniper mobile ticketing forecast:
- read this release
Ticketmaster goes mobile
San Francisco launches m-wallet commuter trial
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NEW Mobile Payments Track |
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in Compendium, Mobile
Compendium, Mobile Friday
18Jan
Change and irrelevance
Friday, January 18, 2008 at 12:36PM "If you don't like change, you're going to like irrelevance even less."
--Gen. Eric Shinseki,
former Army Chief of Staff
former Army Chief of Staff
Tuesday
11Dec
Cats and Toast
Tuesday, December 11, 2007 at 12:13PM If toast always lands butter-side down, and cats always land on their feet, what happens if you strap toast on the back of a cat and drop it?"
--Steven Wright,
comedian, actor
comedian, actor
Tuesday
14Nov
Notable Links 061114
Tuesday, November 14, 2006 at 01:31PM Mobile TV is more personal - wow, real revelation there. Good data, though. http://www.3g.co.uk/PR/Nov2006/3902.htm
Sprint and cable's collaborative launch of new wireless service - http://www.usatoday.com/tech/products/2006-11-13-cable-cellphone_x.htm
Thursday
26Oct
Notable Links 061026
Thursday, October 26, 2006 at 01:35PM Bang & Olufson $1200 mobile phone - cool - http://www.serenemobile.com/
Google Video on mobile phone from srobbin.com - Fierce post - http://www.fiercewireless.com/story/mobile-google-video/2006-10-26
Wednesday
25Oct
Notable Links 061025
Wednesday, October 25, 2006 at 01:35PM Voice to text messaging beta from Nuance. Potentially significantly easier and faster way to drop a text message to someone--rather than poking around on a mobile phone - http://www.internetnews.com/wireless/article.php/3639896
26% of current mobile phone users would be willing to watch ads on their phone if it meant they could receive free applications. 7% would receive promotional text messages if they were relevant. - http://www.cellular-news.com/story/20011.php
Tuesday
24Oct
Notable Links 061024
Tuesday, October 24, 2006 at 01:43PM Embarq launching wireless to wireline connection for businesses - http://www.telegeography.com/cu/article.php?article_id=14946&email=html
Quick review of Google's eventual "Word and Excel killer", Docs and Spreadsheets - http://searchenginewatch.com/showPage.html?page=3623714
Monday
23Oct
Notable Links 061023
Monday, October 23, 2006 at 12:59PM Jupiter Research Mobile Marketing Service - http://www.adotas.com/2006/10/jupiterresearch-launches-mobile-marketing-service/
Datacomm mobile marketing research report, abstract and information - http://www.3g.co.uk/PR/October2006/3802.htm
Mobile phone use to access mobile web, Comscore summary data for several nations - http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/10-23-2006/0004456623&EDATE=
Excellent information on amount of time spent online doing research before customers buy some typical consumer electronic devices (joint effort between Yahoo and the CEA) - http://biz.yahoo.com/bw/061023/20061023005944.html?.v=1 Quick quotes:
- "online research time directly correlated to product price. As the price of a product increased so did the amount of time a consumer spent researching that product. "
- "Of the total $32.5 billion spent on the CE products tracked in this study, online research influenced a striking 77 percent or $25.1 billion," said Senior Director of Market Research Tim Herbert, CEA.
- "Seventy-three percent of consumers said comparing prices of the same product at different stores is easy to do online and 64 percent said they preferred online because there is a wider variety of products. Forty-five percent of those who research online and purchase offline use a search engine during the information-gathering process."
- "Traditional sources of information are still leveraged by purchasers in the shopping process. These include print and television ads, word-of-mouth and the in-store experience. The average consumer uses six different sources to guide their decision."
Wednesday
18Oct
Notable Links Compendium
Wednesday, October 18, 2006 at 01:29PM I'm launching a new category of posts with my "best of" web links for the day. It's a selfish list...essentially just trying this out as a place to capture the things that are, well, worth capturing, referencing, and maybe even re-reading. My apologies if only links are referenced and I didn't take the time for any short tags or anything. I'll regret it myself at some point later, too...
Text and video excerpts from Association of National Advertisers conference. Some good clips defining the shift in marketing/ad measurement and consumer / "people" control of marketing messages. Important topics.
Cell phone users prefer directions, navigation, LBS rather than mobile video/TV - Chicago Tribune.
Includes brief profile on mdog.com - mobile web indexer/aggregator.
Business case/market review of ESPN and Helio MVNO's at CNNMoney.