Laird's BlogLaird's Bloghttp://www.lairdgarner.com/blog/2008-08-21T14:53:04ZSquarespaceFierce's Top Mobile Apps 2008Mobilehttp://www.lairdgarner.com/blog/2008/8/21/fierces-top-mobile-apps-2008.htmlLaird2008-08-21T14:48:51Z2008-08-21T14:48:51ZAnd the winners are...

As found in FierceMobileContent article here: http://www.fiercemobilecontent.com/special-reports/top-apps-2008

]]>Tiger Woods' Walk-on-water videoMarketinghttp://www.lairdgarner.com/blog/2008/8/21/tiger-woods-walk-on-water-video.htmlLaird2008-08-21T14:32:59Z2008-08-21T14:32:59Z

]]>Apple's Kill Switch - MSNBC VideoMobilehttp://www.lairdgarner.com/blog/2008/8/14/apples-kill-switch-msnbc-video.htmlLaird2008-08-14T20:24:35Z2008-08-14T20:24:35Z

]]>Interesting metrics, article on cross-media Olympics viewershipMarketingMobilehttp://www.lairdgarner.com/blog/2008/8/14/interesting-metrics-article-on-cross-media-olympics-viewersh.htmlLaird2008-08-14T14:22:18Z2008-08-14T14:22:18ZAdAge article on how NBC is measuring Olympics consumption.

Mobile numbers are interesting, but still tiny compared to TV / Online. I've experimented a bit with the mobile offering and it could have been executed better. That will certainly affect the return-visit / sustaining power of the mobile effort as the games continue.


Quotes:

"To some extent, these Olympics are staring to influence how people use new technology," said Alan Wurtzel, president-research and media development, NBC Universal. "About half of people who use mobile [to watch NBC Olympics content] are using it for the first time."

NBC's Mr. Wurtzel unveiled what the network calls a metric dubbed "TAMi," or total audience measurement index. The data capture in rudimentary fashion the numbers of people watching Olympics content on TV, online, via mobile and through video-on-demand. Results are far from perfect; some of the numbers may represent duplication of viewership.

While NBC will make TAMi information available for all of its programs, don't expect advertisers to buy and sell ad time off of it, said Mr. Wurtzel. "It gives you an insight that you normally wouldn't have about TV viewership across platforms," he said.

]]>Let there be no mistake...Google really is "evil"GPS/LBShttp://www.lairdgarner.com/blog/2008/8/4/let-there-be-no-mistakegoogle-really-is-evil.htmlLaird2008-08-04T13:37:37Z2008-08-04T13:37:37ZGoogle hides behind its "don't be evil" mantra, but it really is a gigantic organization that is hungry for profits just like all of the others. And I use Google, for alot of things. It's just disappointing when blatant hypocrisy takes over. They need to stop with the anti-establishment, moralizing garbage before they get themselves into real trouble.

I, for one, am looking for alternative services and use other web tools whenever feasible. This latest StreetView flap might just grow into something that gets them some much needed, unwanted attention.

From Directions Magazine blog:

NLPC Follows up on Google Dismal Request; Pushes Privacy Issue

The National Legal and Policy Center spread the news (press release) about Google's response (a request for dismissal) to a privacy complaint from a couple on private road in Pittsburgh. Now word from the Mercury News the organization has posted photos and route to work info for Larry Page, one of Google's founders. The idea is to get the company to rethink its vision of privacy.


BBC News Article

Google has been accused of "hypocrisy" over its stance on personal privacy.

In court documents defending a lawsuit brought against its Street View mapping tool it has asserted that "complete privacy doesn't exist."

--

In an effort to turn the tables on Google the NLPC compiled a comprehensive amount of personal information on an unnamed Google executive in less than 30 minutes

It included the licence plates of cars outside the individual's home, the landscaping company the exec uses and even the name of the next door neighbour's security company.

The Centre used Google Street View and Google Earth to gather all the necessary information which it released publicly it said to "highlight the invasiveness of these technologies to individual privacy."

"The fact that every American is now subject to this type of scrutiny with the click of a mouse is frightening," said Mr Boehm.




]]>IPhone 3G Users Heated Over Network Issues | Gadget Lab from Wired.comMobilehttp://www.lairdgarner.com/blog/2008/7/24/iphone-3g-users-heated-over-network-issues-gadget-lab-from-w.htmlLaird2008-07-24T14:25:05Z2008-07-24T14:25:05ZThe real story is trouble with AT&T's network.

IPhone 3G Users Heated Over Network Issues | Gadget Lab from Wired.com

"People aren't done complaining about the iPhone 3G. This time, it's the 3-G network that's grinding people's gears.

Hundreds of peeved iPhone users in Apple's support forums say they're experiencing problems with the 3-G network. Some Gadget Lab readers have written in echoing similar concerns. And CNET editors say they're receiving e-mails about 3-G issues, too."

--

Full article: http://blog.wired.com/gadgets/2008/07/iphone-3g-users.html]]>Mossberg disappointed with Apple's MobileMeMobilehttp://www.lairdgarner.com/blog/2008/7/24/mossberg-disappointed-with-apples-mobileme.htmlLaird2008-07-24T13:50:41Z2008-07-24T13:50:41Z]]>Testing Brandcaster from Coupons, Inc.Marketinghttp://www.lairdgarner.com/blog/2008/7/18/testing-brandcaster-from-coupons-inc.htmlLaird2008-07-18T14:13:08Z2008-07-18T14:13:08ZI decided to try out "Brandcaster" from Coupons, Inc. It is their latest iteration of technology for distributing CPG brand coupons on the Internet. You can find it down the left hand side of this page.

Let me know what you think.

]]>The Soup iPhone 3G video spoofMobilehttp://www.lairdgarner.com/blog/2008/7/14/the-soup-iphone-3g-video-spoof.htmlLaird2008-07-14T17:20:18Z2008-07-14T17:20:18ZA wee bit of angst out there about the whole iPhone 3G-Apple-pricing-tactics-ATT-service-plan-hike thing.

]]>Apple Allowing Free Ad-Supported Apps on App Store - mocoNews.netMarketingMobilehttp://www.lairdgarner.com/blog/2008/7/10/apple-allowing-free-ad-supported-apps-on-app-store-moconewsn.htmlLaird2008-07-10T14:41:03Z2008-07-10T14:41:03Z

From mocoNews.net

"Medialets, a company that got off the ground June 1, is providing a mechanism for developers to include ads in their appimagelications and make them free to iPhone users on the App Store. Revenues are split between Medialets and the developer—Apple (NSDQ: AAPL) gets none. Developers need to drop a code into their applications for the ads to show up correctly and allow for Medialets to offer metrics and tracking info on each ad campaign's performance."

"It sounds like just the kind of thing Apple wouldn't tolerate: a company partnering with others to offer applications for free on its App Store and then monetizing their work through ads. But Medialets CEO Eric Litman says that's exactly the case and that none of the advertising revenue will go to Apple's coffers. "It's in Apple's best interest" to see developers prosper on the new distribution model, Litman said. Perhaps it doesn't hurt that the longtime online executive worked at NeXT Computer Inc., a company founded by Steve Jobs in 1985 after he left Apple Computer."

View Original Article

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