Garner Consulting, LLC

In what will likely otherwise be an unremarkable year for media ad spending, mobile marketing is expected to surge in 2010 as the number of portals, such as iPhone apps, multiply, an industry analyst said Monday.

"We believe that this will finally be the breakout year after all the other the other breakout years we heard about in the past," said Kip Cassino, Borrell Associates VP of research and development.

Speaking at Borrell's 2010 Local Online Advertising Conference in New York, Cassino said he expects mobile marketing to double this year, rising from 4% to 8% of all online marketing. By 2013, about half of all online ad dollars will be spent on mobile, he said.

"By the next decade, we think mobile devices are going to replace computers, " said Cassino, explaining that the number of iPhone apps alone — which give advertisers opportunities to target consumers — has grown from 30,000 to 150,000 in just one year. "You won't buy a laptop anymore. Online will be moving."

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