Nielsen data on mobile and social, via MediaPost
Wednesday, January 6, 2010 at 10:13AM |
Mobile Phones |
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U.S. mobile phone users 13+ |
223M |
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Number of mobile Web users |
60.7M (up 33% from 2008) |
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Percentage of mobile devices that are smartphones |
18% (up from 13% in 2008) |
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Percentage of mobile device owners that streamed audio |
8% |
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Percentage of mobile device owners that viewed video via their mobile phone |
7% |
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Percentage of mobile devices sold in Q3 2009 that were smartphones |
25% (estimated 40%-50 in 2010) |
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Source: The Nielsen Company, November 2009 |
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Looking Ahead To Mid-2011 |
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Estimated smartphone user base |
150M |
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Estimated mobile subscribers |
300M+ |
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Estimated users of mobile web |
120M |
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Estimated users watching mobile video |
90M |
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Source: The Nielsen Company, November 2009 |
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Growth of cellphone only homes in the U.S.
- 2009... 21%
- 2008... 18%
- 2007... 15%
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Top 5 Smartphones (% Ownership) |
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Blackberry 8300 Curve |
17% |
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Apple iPhone 3G |
15% |
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Apple iPhone 3G S |
12% |
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Blackberry 9530 Storm |
6% |
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Blackberry 8100 Pearl |
5% |
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Source: The Nielsen Company, November 2009 |
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Top 5 Mobile Web Sites
- Google Search
- Yahoo! Mail
- Gmail
- Weather Channel
Top Social Networks on Mobile Phones
- MySpace
Top 5 Mobile Video Channels
- YouTube
- Fox Interactive Media
- Weather Channel
- Comedy Central
- CBS
Internet
- 195M Active U.S. Internet users
- 160.3M People who accessed the Internet via a broadband connection: (93.3%... up 16% from 2008)
- 138.4M Unique viewers of video (up 11.4% from 2008)
- 11.2B Total online video streams viewed monthly (up 17% from 2008)
- 200.1 minutes Average time spent viewing online video per viewer monthly (up 12.5% from 2008)
Social Networking
- Facebook reaches 56% of the active U.S. Internet universe with an average usage of 6 hrs a month per user
- Facebook is the #3 site visited by users 65 and older
- Twitter grew 500% year-over-year
- Time spent on social networking sites in the U.S. increased 277%
- The average U.S. worker spends 5 hrs a month visiting social networks at the office
- 32% of all mobile web users visited a social network
Source: MediaPost Center for Media Research, "Just the Facts" Jan 6, 2010.
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