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Design, marketing, observations, intellectual and spiritual pursuits. Always seeking to dig simple truths out of overwhelming complexity.

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Wednesday
Jan202010

diji(tm) - digital incentives journal international

Just launched diji(tm) - digital incentives journal international. www.diji.us

diji(tm) operates as a clearing house for best practices, critical-path insights, and a "hype filter" in service to the digital incentive ecosystem. By participating in various industry groups, conducting in-depth research, and creating reporting, intelligence gathering, and communications tools, diji(tm) provides clear guidance for the best way to execute digital incentive programs.

Literally dozens of industry associations are debating technological and economic architectures that will provide the delivery backbone for these new kinds of promotions. The current, global economic realities make it extremely difficult for brands, retailers, and even the program enablers themselves to keep up with the rate of change that is occurring.

Services provided to facilitate greater success in digital incentive programs include:

  • Custom research, analysis, and project/initiative based consulting
  • The periodic publication of the diji(tm) Journal (current editions available here)
  • "Insider" network insight, communication tools, research, webinars, technology reviews, and more (available soon)

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