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Design, marketing, observations, intellectual and spiritual pursuits. Always seeking to dig simple truths out of overwhelming complexity.

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Saturday
29Nov2008

How 2D code scanning fits into mobile marketing

DateSaturday, November 29, 2008 at 10:22AM

This is an edited version of a presentation I gave at Case Western Reserve University regarding how cameraphone code scanning fits into the marketing and advertising mix.

Someone who had been a part of the CueCat effort several years ago also asks a question at the end.

AuthorLaird | Comment5 Comments | |
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Reader Comments (5)

Laird explains very clearly and touches on a range of possibilities which he aims at consumer/brand interaction. That, as he correctly points out is the future (and present) interaction with mobile. But, where this gets even more relevant is in commerce, track and trace, anti-counterfeit, e.govt. - there's a whole lot more that is possible and can substantiate the use of mobile and 2D to maximum effect across all medium and in most businesses.

Mark Hendriksen
CEO
UpCode Mobile Solutions
December 3, 2008 | Unregistered CommenterMark Hendriksen
NeoMedia Wins Patent Reexamination

http://finance.yahoo.com/news/NeoMedias-Barcode-Lookup-bw-14397693.html

Game on :-)
February 18, 2009 | Unregistered Commenterstreetstylz
And...

"Earlier this week, the PTO announced that it intends to reissue the patent, but the reissued patent will have 89 rather than 95 claims, and those 89 claims are all narrower than the original claims. That's a win for everyone, though as you'll see if you read on, it's not at all clear that the reissued patent claims are any more novel than the original ones. At a minimum, though, the scope of the patent has been pared back, and that opens the door to new ways to "design around" the patent (that is, make design decisions that will create products or services that fall outside the scope of the patent). If you want to look at the documents from the reexamination proceedings, we've posted many of the key ones on our NeoMedia patent page.)"

http://www.eff.org/deeplinks/2009/02/patent-office-reissue-narrowed-version-neomedia-pa
February 23, 2009 | Registered CommenterLaird
Barkume & Associates Wins Reexamination Proceeding For NeoMedia

http://www.barkume.com/Site/Reexam_Win.html

It should be noted that Senior Staff Attorney for the EFF, Michael Kwun, used to represent Google.

Mr. Kwun came to the EFF from Google in June 2008:
http://www.eff.org/press/archives/2008/06/09

Did Google have a vested interest in challenging NeoMedia’s patent via the EFF? Did Google send one of their top lawyers to the EFF to help Paul Grewal and James Czaja of Day Casebeer Madrid & Batchelder? Now that Michael Kwun and the EFF have failed in their attempts to invalidate one of NeoMedia’s core patents, will we see Scanbuy step up to the settlement table? What about a multi million dollar licensing agreement with Google? Will NeoMedia be enlisting the services of Wiley Rein & Fielding LLP? Keep in mind that Wiley Rein & Fielding represented NTP on contingency in their $612.5 Million patent infringement victory against RIM (BlackBerry).

Just some food for thought.

;)
February 23, 2009 | Unregistered Commenterstreetstylz
NeoMedia Announces First Licensing Deal With Mobile Tag

http://www.neom.com/press-detail.php?id=47

:-)
July 29, 2009 | Unregistered Commenterstreetstylz

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